market leadership

Content is king. You need content. Share more value. Similar advice is trumpeted over and over again as ‘what you need’ to do to grow your business digitally. It’s said so much that it gets nauseous hearing it over and over.

With Biden taking office in January 2021, changes are coming to the white house that will ultimately affect how small businesses are able to conduct business.

Economic uncertainty creates jitters. Jitters usually means instability in sales. For small businesses, the impact of the election process has real consequences on the bottom line.

Times of economic uncertainty test one thing above all else: the viability of a business. Businesses with strong, core offerings and who are positioned as market leaders thrive and expand.