Is creating content worth your time as a business owner?
Content is king. You need content. Share more value. Similar advice is trumpeted over and over again as ‘what you need’ to do to grow your business digitally. It’s said so much that it gets nauseous hearing it over and over.
Should you be personal in your business and brand marketing?
Should brands be personalized? What about your business? Isn’t it more professional to be non-personal in your marketing? When it comes to creating an identity for your business and brand online, it can pay off big to be personal and raw.
Does short content help you more than long content? Does long content engage more than short content? The nature of engagement has changed and we address it and what you should do here to deal with "twitter attention spans."
Most business owners started their business to be in the business of whatever their industry is, not in the business of content creation. An accounting firm started a business to do accounting. A landscaper to do landscaping.
Your website isn’t converting like it should because of this one thing.
Most businesses understand they have to have a website. Yet, ask many and they’ll say that their website isn’t doing much for them to actually drive business. This is a major problem because websites serve as the only asset you control on the internet.