Should you be personal in your business and brand marketing?
Should brands be personalized? What about your business? Isn’t it more professional to be non-personal in your marketing? When it comes to creating an identity for your business and brand online, it can pay off big to be personal and raw.
Does short content help you more than long content? Does long content engage more than short content? The nature of engagement has changed and we address it and what you should do here to deal with "twitter attention spans."